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Credit cards in a developing economy: a data mining approach

Author

Listed:
  • Ankit Mehrotra
  • Reeti Agarwal

Abstract

Usage of credit cards has been witnessing an increase in recent years in India. The study was undertaken to comprehend the effect of the different demographic characteristics of the respondents on credit cards owned by them. Findings indicate that friends/family members are most influential in affecting customer's knowledge of credit card. It was seen that for pitching more than one credit card, the group of customers that should be targeted are those with low income and in the age group 46-60 years.

Suggested Citation

  • Ankit Mehrotra & Reeti Agarwal, 2020. "Credit cards in a developing economy: a data mining approach," International Journal of Information and Decision Sciences, Inderscience Enterprises Ltd, vol. 12(4), pages 377-389.
    • Handle: RePEc:ids:ijidsc:v:12:y:2020:i:4:p:377-389
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    Cited by:

    1. AGARWAL Reeti & MEHROTRA Ankit, 2023. "Influence Of Online Forums On Customers’ Buying Decisions: A Machine Learning Approach," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 18(3), pages 5-23, December.

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