Office location selection by fuzzy AHP and VIKOR

In a globalised business world, reaching the basic goal of companies which is profit maximisation has become such competitive for both manufacturing and service firms. While reaching this basic goal, increasing income is not sufficient, but also minimising the costs is required. One of the long-term cost decisions, location selection, needs to be considered in detailed by business firms. Especially for a firm in service sector, there are other goals and responsibilities such as satisfying permanently changing needs and expectations of customers. As the wedding sector has a growing share in the economy, the choice of office location for companies operating in this sector has gained great importance. In the light of this purpose, there are some criteria determined in location selection decision for a business firm which operates in the wedding sector. In this research, the criteria used in office location selection have been chosen by literature review and experts' views. These criteria are weighted by fuzzy analytic hierarchy process (AHP). Then, using the weighted criteria, the best option among the alternative offices from different locations is chosen by Vise Kriterijumska Optimizacija I Kompromisno Resenje (VIKOR) technique.