IDEAS home Printed from https://ideas.repec.org/a/ids/ijicbm/v8y2014i4p425-441.html
   My bibliography  Save this article

The transformation of value and evolution of customer experience: an exploration of the typologies, facets and significance

Author

Listed:
  • Anushree Tandon
  • Vibhuti Tripathi
  • Ashish Gupta

Abstract

The development of an assimilated global economy and advent of integrated communication technologies have played a defining role in re-moulding customers' perception of value. Value has evolved from being merely utility oriented to encompassing the entirety of customer's experience with products/services. This change has given organisations an opportunity to differentiate their offerings by creating exclusive and personalised experiences. This paper attempts to explore the transformation of value, consumption experiences and the components of their typologies. The study would help organisations to recognise the dimensions of experiential value which could be incorporated in their strategies to achieve competitive advantage.

Suggested Citation

  • Anushree Tandon & Vibhuti Tripathi & Ashish Gupta, 2014. "The transformation of value and evolution of customer experience: an exploration of the typologies, facets and significance," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 8(4), pages 425-441.
    • Handle: RePEc:ids:ijicbm:v:8:y:2014:i:4:p:425-441
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=62479
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Nan Chen & Yahui Wang & Jiaqi Li & Yuqian Wei & Qing Yuan, 2020. "Examining Structural Relationships among Night Tourism Experience, Lovemarks, Brand Satisfaction, and Brand Loyalty on “Cultural Heritage Night” in South Korea," Sustainability, MDPI, vol. 12(17), pages 1-23, August.
    2. Gupta, Ashish & Mishra, Vaibhav & Tandon, Anushree, 2020. "Assessment of Shopping Mall Customers’ Experience through Criteria of Attractiveness in Tier-II and Tier-III Cities of India: An Exploratory Study," American Business Review, Pompea College of Business, University of New Haven, vol. 23(1), pages 70-93, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijicbm:v:8:y:2014:i:4:p:425-441. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=235 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.