IDEAS home Printed from https://ideas.repec.org/a/ids/ijicbm/v7y2013i3p399-412.html
   My bibliography  Save this article

Consumer behaviour, customer satisfaction vis-a-vis brand performance: an empirical study of dairy food supply chain in India

Author

Listed:
  • Pramod Kumar Mishra
  • B. Raja Shekhar

Abstract

Quantifying customer satisfaction in any manufacturing or service supply chain is extremely important to know the end-user preferences. The higher the customer satisfaction, the higher is the sales, which in turn leads to better supply chain performance. In the current study customer satisfaction is measured quantitatively from a dairy food supply chain perspective in India. The data collected from the customers have been subjected to a rigorous analysis giving due weightage to the sampling and reliability of the instrument used for the study. From large number of indicators, factors have been drawn by using factor analysis and customer satisfaction index has been calculated thereto. The empirical findings are expected to add value to the concept where products are highly perishable and need conditioned transportation at every stage.

Suggested Citation

  • Pramod Kumar Mishra & B. Raja Shekhar, 2013. "Consumer behaviour, customer satisfaction vis-a-vis brand performance: an empirical study of dairy food supply chain in India," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 7(3), pages 399-412.
    • Handle: RePEc:ids:ijicbm:v:7:y:2013:i:3:p:399-412
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=56216
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mukesh Kumar & Rakesh D. Raut & Mahak Sharma & Vikas Kumar Choubey & Sanjoy Kumar Paul, 2022. "Enablers for resilience and pandemic preparedness in food supply chain," Operations Management Research, Springer, vol. 15(3), pages 1198-1223, December.
    2. Kumar Saurabh & Tanuj Nandan, 2019. "Role of financial knowledge, financial socialisation and financial risk attitude in financial satisfaction of Indian individuals," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 18(1), pages 104-122.
    3. Gaurav Gupta & Himanshu Aggarwal, 2016. "Analysing customer responses to migrate strategies in making retailing and CRM effective," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 12(1), pages 92-127.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijicbm:v:7:y:2013:i:3:p:399-412. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=235 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.