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Pricing dynamics and consumer behaviour towards gold investment in India: an empirical study

Author

Listed:
  • Bernadette D'Silva
  • Stephen D'Silva
  • Roshni Subodhkumar Bhuptani

Abstract

This paper basically focuses on behavioural as well as on technical aspects of gold investment in India. Results have denoted that Indian investors, irrespective of various financial products that have been introduced in markets, have always retained certain part of their savings in the form of gold investment. Thus in spite of rising prices, gold investment acquires lot of attraction in India. The latter part of this paper has tried to analyse various socio-economic factors that are responsible for variations in gold prices in India. This paper further tries to explore relationship between share investment and gold prices in India, and results from analysis have revealed that equity investment in corporate are quite dependent upon gold prices. This paper has also made an attempt to predict gold prices in light of certain parameters in short run and has revealed that there is a high possibility of further increase in gold prices in India.

Suggested Citation

  • Bernadette D'Silva & Stephen D'Silva & Roshni Subodhkumar Bhuptani, 2012. "Pricing dynamics and consumer behaviour towards gold investment in India: an empirical study," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 5(5), pages 557-574.
    • Handle: RePEc:ids:ijicbm:v:5:y:2012:i:5:p:557-574
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