IDEAS home Printed from https://ideas.repec.org/a/ids/ijicbm/v4y2011i6p589-608.html
   My bibliography  Save this article

Development of an instrument for measuring service quality of medical tourism in India

Author

Listed:
  • Bikash Ranjan Debata
  • Bhaswati Patnaik
  • S.S. Mahapatra
  • Sreekumar

Abstract

India is fast emerging as one of the worlds's preferred medical tourism destinations. It is estimated that the size of the Indian medical tourism market may reach between USD 50 and 69 billion by the year 2012. In the present competitive environment, it is highly desirable to extend quality service to medical tourists so that market share can be retained or improved. This paper attempts to develop an instrument to measure the international patients' perception towards the quality of service provided by the selected hospitals. The instrument covers 36 variables over 10 dimensions. The results indicate that respondents perceive accessibility/convenience and treatment satisfaction as most important dimensions. However, improvement in the aspects of medical visa assistance and tie-up with international insurance company is needed to improve customer satisfaction.

Suggested Citation

  • Bikash Ranjan Debata & Bhaswati Patnaik & S.S. Mahapatra & Sreekumar, 2011. "Development of an instrument for measuring service quality of medical tourism in India," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 4(6), pages 589-608.
    • Handle: RePEc:ids:ijicbm:v:4:y:2011:i:6:p:589-608
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=42909
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Bikash Ranjan Debata & Bhaswati Patnaik & S.S. Mahapatra & S. Sreekumar, 2013. "Efficiency measurement amongst medical tourism service providers in India," International Journal for Responsible Tourism, Fundatia Amfiteatru, vol. 1(1), pages 24-31, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijicbm:v:4:y:2011:i:6:p:589-608. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=235 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.