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Size does matter: collaboration and competitive advantage within a manufacturing and engineering cluster

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  • Julia Connell
  • Ranjit Voola

Abstract

This study examined how members of an Australian-based manufacturing and engineering cluster (referred to as the cluster) share knowledge through networking as a means to improving competitive advantage. In 2004, and again in 2008, surveys and interviews were conducted amongst the cluster's member firms which comprise small-medium sized businesses. The method of investigation involved using a framework model referred to as a 'relationship marketing orientation'. While the 2004 and 2008 results were similar, the mean scores for several of the items (such as trust amongst members and competitive advantage) were lower in the 2008 survey than had been found in 2004. Given the number of cluster's member firms grew to just over double in size, from 64 in 2004 to 130 in 2008, it is concluded that this increase over the four-year period led to the difference in member satisfaction as explained in the findings.

Suggested Citation

  • Julia Connell & Ranjit Voola, 2010. "Size does matter: collaboration and competitive advantage within a manufacturing and engineering cluster," International Journal of Globalisation and Small Business, Inderscience Enterprises Ltd, vol. 4(1), pages 61-72.
    • Handle: RePEc:ids:ijgsbu:v:4:y:2010:i:1:p:61-72
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    Cited by:

    1. Li Xiong, 2022. "Improvise to win: the relationship between entrepreneurial improvisation and start-up competitive advantage," Asian Business & Management, Palgrave Macmillan, vol. 21(2), pages 184-204, April.
    2. Siyuan Yu & Yang Zhang & Jin Yu & Xuanzhi Yang & Abbas Mardani, 2021. "The Moderating Impact of Organizational Identity Strength between Strategic Improvisation and Organizational Memory and Their Effects on Competitive Advantage," Sustainability, MDPI, vol. 13(6), pages 1-19, March.

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