IDEAS home Printed from https://ideas.repec.org/a/ids/ijgenv/v11y2011i3-4p299-309.html
   My bibliography  Save this article

Relationship between environmental volunteers' demographic characteristics and their green purchase behaviour: evidence from Penang (Malaysia)

Author

Listed:
  • Nabsiah Abdul Wahid
  • Elham Rahbar
  • Tan Shwu Shyan
  • T. Ramayah

Abstract

Consumers have started to realise that their purchasing behaviour can cause a huge impact to the environment as there is a worldwide concern on environmental degradation issues such as global warming and pollution. 'Green' is now in the mainstream of modern businesses. Therefore, being socially responsible by offering green (environmentally friendly) products and services should be the practise of any company that wishes to sustain a competitive advantage in today's business world. This study was carried out to investigate the relationship between demographic characteristics and green purchase behaviour of Penang's green volunteers who participate in environmental related activities. The results indicate that females have higher green purchase behaviour compared to males, and as for education level, those with degree and above qualification have higher green purchase behaviour as compared to those with diploma and lower education level. For income as the income level increases the green purchase behaviour of green volunteers is higher. Implication for marketers is further elaborated.

Suggested Citation

  • Nabsiah Abdul Wahid & Elham Rahbar & Tan Shwu Shyan & T. Ramayah, 2011. "Relationship between environmental volunteers' demographic characteristics and their green purchase behaviour: evidence from Penang (Malaysia)," International Journal of Global Environmental Issues, Inderscience Enterprises Ltd, vol. 11(3/4), pages 299-309.
    • Handle: RePEc:ids:ijgenv:v:11:y:2011:i:3/4:p:299-309
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=44554
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sanjay Gupta & Swati Gupta, 2024. "What drives customers crazy for green vehicles? a fuzzy AHP approach," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(9), pages 23283-23302, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijgenv:v:11:y:2011:i:3/4:p:299-309. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=14 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.