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Key aspects of product attraction: a focus on eco-friendliness

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  • Josiena Gotzsch

Abstract

For product managers and designers, being able to identify the multiple attributes making a product attractive is primordial. Environmental qualities are becoming an increasingly important part of product appeal. This paper aims to facilitate the identification of a product's key attraction points, including eco-friendly characteristics. Derived from findings in the literature, a model is proposed that gives an overview of desirable product aspects. The model is principally based on qualitative research from the product design literature (Burdek, 1996; Mono, 1997; Steffen, 2000) and quantitative research, related to new product development by Cooper and Kleinschmidt (1995). Eco-design practices and recommendations have been used to integrate sustainability elements in this model. The last section of this paper describes a product development that is driven by environmental issues. The proposed model of product attraction is applied to this case.

Suggested Citation

  • Josiena Gotzsch, 2008. "Key aspects of product attraction: a focus on eco-friendliness," International Journal of Environmental Technology and Management, Inderscience Enterprises Ltd, vol. 8(1), pages 37-52.
    • Handle: RePEc:ids:ijetma:v:8:y:2008:i:1:p:37-52
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    Cited by:

    1. Mohd Effendi Muhammad Suandi & Mohammad Harith Amlus & Abdul Rahman Hemdi & Shayfull Zamree Abd Rahim & Mohd Fathullah Ghazali & Nur Liza Rahim, 2022. "A Review on Sustainability Characteristics Development for Wooden Furniture Design," Sustainability, MDPI, vol. 14(14), pages 1-56, July.
    2. Marco Bertoni, 2017. "Introducing Sustainability in Value Models to Support Design Decision Making: A Systematic Review," Sustainability, MDPI, vol. 9(6), pages 1-31, June.

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