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Beyond the concept of 'getting big or getting out': entrepreneurship strategies to survive as a farm family

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  • Bruno Hildenbrand
  • Charles B. Hennon

Abstract

Why do families value and maintain a family-farming ideology that goes against prevalent enlargement or exit trends and is subject to pressure from modernisation and burdened with risk? Two answers are suggested: the farm represents a lifestyle having advantages with regard to independence and the combination of working and living; and family tradition opposes giving up a farm. This paper inquires about entrepreneurial aptitude and action strategies of one farmer and his family. A case study demonstrates how pluriactivity and diversification strategies can advance the farm in the face of adversity, and that entrepreneurial strategies and the development of a rural business can be pursued while still retaining the identity of farmer.

Suggested Citation

  • Bruno Hildenbrand & Charles B. Hennon, 2008. "Beyond the concept of 'getting big or getting out': entrepreneurship strategies to survive as a farm family," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 6(3), pages 479-495.
    • Handle: RePEc:ids:ijesbu:v:6:y:2008:i:3:p:479-495
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