IDEAS home Printed from https://ideas.repec.org/a/ids/ijesbu/v5y2008i3-4p401-411.html
   My bibliography  Save this article

From home to jua kali enterprise spaces: entrepreneurship and female gender identity

Author

Listed:
  • Mary Njeri Kinyanjui

Abstract

This paper shows women entrepreneurs juggling their gender identity while moving from home to jua kali enterprise spaces. The women start businesses to realise their entrepreneurial desires. These women diligently apply themselves in managing successful firms. They tap their unique feminine attributes such as patience, perseverance and hard work, as well as ability to interact and collaborate with others. This paper shows how women entrepreneurs turn little spaces into nests where gender and business relationships evolve. By joining identity preservation networks and peer entrepreneurship groups, these women overcome business problems. This treatise concludes by proposing a model of female entrepreneurship that is not in conflict with their gender: one that relies on trust and commonality of goals. The proposed model is a combination of three principles of the female gender: space; hard work and perseverance; and interaction and collaboration. The paper surmises that female gender identity can be an asset in entrepreneurship.

Suggested Citation

  • Mary Njeri Kinyanjui, 2008. "From home to jua kali enterprise spaces: entrepreneurship and female gender identity," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 5(3/4), pages 401-411.
    • Handle: RePEc:ids:ijesbu:v:5:y:2008:i:3/4:p:401-411
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=17312
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Gupta, Vishal K. & Goktan, A. Banu & Gunay, Gonca, 2014. "Gender differences in evaluation of new business opportunity: A stereotype threat perspective," Journal of Business Venturing, Elsevier, vol. 29(2), pages 273-288.
    2. Damaris W. Muhika & Agnes W. Njeru & Esther Waiganjo, 2017. "Influence of Financial Reporting Requirement on Formalizing Small and Medium Enterprises in Kenya," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(7), pages 83-100, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijesbu:v:5:y:2008:i:3/4:p:401-411. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=74 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.