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One for all or everyone for themselves: why is coopetition so difficult? The case of four small vineyards in central France

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  • Anne Albert-Cromarias
  • Alexandre Asselineau

Abstract

This article deals with the mechanism of coopetition formation from a network perspective, focusing in the wine industry. Through a comprehensive approach, we study the case of four vineyards in central France that are located in a low-profile wine-growing region and made up of very small firms fighting in a highly competitive market. While everything seems to encourage them to collaborate, these vineyards have so far remained unable to develop an effective coopetition strategy beyond a few specific initiatives. We seek to identify the reasons for these difficulties by analysing exogenous and endogenous coopetitive drivers. Our results provide theoretical contributions theory by showing that: the formation stage can lead to effective or ineffective coopetition; coopetition in an embedded network is specific; and coopetition intentionality plays a role in this formation stage.

Suggested Citation

  • Anne Albert-Cromarias & Alexandre Asselineau, 2024. "One for all or everyone for themselves: why is coopetition so difficult? The case of four small vineyards in central France," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 52(3), pages 412-430.
    • Handle: RePEc:ids:ijesbu:v:52:y:2024:i:3:p:412-430
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