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Franchising – multifaceted form of entrepreneurship

Author

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  • Mika Tuunanen
  • Frank Hoy

Abstract

The present study takes an entrepreneurship viewpoint toward franchising. To create a theoretical framework, past franchising literature was reviewed and prior studies considering franchising as entrepreneurial activity were analysed. The literature analysis showed that prior franchising studies have rarely regarded franchising as a form of entrepreneurship. Likewise, theories explaining the birth, growth and survival of franchising are rather distant from entrepreneurship. However, recent franchising enquiries have taken an approach that comes closer to entrepreneurship. Franchising is a rapidly growing form of business in several countries around the world. This increasing importance in the global economy demands further scholarly research into the phenomenon.

Suggested Citation

  • Mika Tuunanen & Frank Hoy, 2007. "Franchising – multifaceted form of entrepreneurship," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 4(1), pages 52-67.
    • Handle: RePEc:ids:ijesbu:v:4:y:2007:i:1:p:52-67
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    Cited by:

    1. Odile Chanut & Gilles Paché, 2011. "Logistical " mutualization " in contractual networks: can the experience of the food retailing industry be reproduced?," Post-Print hal-01766899, HAL.

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