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Artpreneurs' lessons to traditional business

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  • Marilena Vecco

Abstract

This paper aims to illuminate a new paradigm within cultural entrepreneurship that differs considerably from the accepted model. In recent years, an interesting trend has been observed - that of an increased appreciation of the arts within the field of business research and practice. The business world now turns to - and learns from the arts. The figure of the so-called 'artpreneur' will be analysed, focusing on their behaviour, skills and art-making processes, in order to identify which lessons have value for traditional entrepreneurship. What can business people and entrepreneurs learn from artists? Can we talk about a cross-fertilisation between arts and entrepreneurship?

Suggested Citation

  • Marilena Vecco, 2020. "Artpreneurs' lessons to traditional business," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 40(2), pages 154-170.
    • Handle: RePEc:ids:ijesbu:v:40:y:2020:i:2:p:154-170
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