IDEAS home Printed from https://ideas.repec.org/a/ids/ijesbu/v37y2019i2p250-270.html
   My bibliography  Save this article

The role of institutional elements on strategic activities of small business practitioners

Author

Listed:
  • Márcio Luiz Marietto
  • Fernando Antônio Ribeiro Serra

Abstract

This study offers different perspectives for observing the phenomenon of strategic practice of managers and sales persons in small stores located in an organisational field through the lens of strategy as practice (S-as-P) and institutional theory. Qualitative participant observation procedures were used in the largest Latin-American cluster of bridal stores and involved strategic work using the institutional elements of weddings. The results indicated that the institutional and dynamic elements of the symbolic ritual of wedding enable the interaction among practitioners in their strategic activities. This provides legitimacy and, consequently, the survival of the organisations. We present a model in which the propositions seek to direct future studies of S-as-P with the assumptions of institutional theory. The study also contributes analysing strategic activities of small business practitioners to increase the potential for future empirical researches.

Suggested Citation

  • Márcio Luiz Marietto & Fernando Antônio Ribeiro Serra, 2019. "The role of institutional elements on strategic activities of small business practitioners," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 37(2), pages 250-270.
    • Handle: RePEc:ids:ijesbu:v:37:y:2019:i:2:p:250-270
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=100107
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijesbu:v:37:y:2019:i:2:p:250-270. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=74 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.