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What makes you popular: beauty, personality or intelligence?

Author

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  • Andrea Fronzetti Colladon
  • Francesca Grippa
  • Elisa Battistoni
  • Peter A. Gloor
  • Agostino La Bella

Abstract

This study explores the determinants of popularity within friendship and advice networks. We involved almost 200 college students in an experiment to predict how personality traits, self-monitoring, creativity, intelligence, energy, and beauty influence the development of friendship and advice networks. Our results indicate that physical attractiveness is a key to develop both friendship and task-related interactions, whereas perceived intelligence and creativity play an important role in the advice network. Our findings seem to support the idea that there might be a kernel of truth in the stereotype that attractiveness correlates with positive social traits and successful outcomes.

Suggested Citation

  • Andrea Fronzetti Colladon & Francesca Grippa & Elisa Battistoni & Peter A. Gloor & Agostino La Bella, 2018. "What makes you popular: beauty, personality or intelligence?," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 35(2), pages 162-186.
    • Handle: RePEc:ids:ijesbu:v:35:y:2018:i:2:p:162-186
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    Cited by:

    1. Guo, Yuanyuan & Zhang, Kexin & Wang, Chaoyou, 2022. "Way to success: Understanding top streamer's popularity and influence from the perspective of source characteristics," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).

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