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Assessing business model relevance for business leaders in the construction industry

Author

Listed:
  • Thierry Verstraete
  • Estèle Jouison-Laffitte
  • Florence Kremer
  • Martine Hlady-Rispal

Abstract

This paper studies the business model (BM) relevance for business leaders in the construction industry. Specifically, we address the question of the comprehension and utility of the generation, remuneration, participation (GRP) model, a BM representation, for leaders within an established sector. Using an action research methodology, our findings empirically prove that the BM can be taken out of its original context of start-ups, and used within existing organisations. Our results also suggest that in traditional small-sized companies, where strategic tools are rarely mobilised, the BM might be appropriate for leaders to address the question of business growth. Interaction between leaders and researchers also contributed to the advancement of the GRP model and the homogenisation of its visual representation.

Suggested Citation

  • Thierry Verstraete & Estèle Jouison-Laffitte & Florence Kremer & Martine Hlady-Rispal, 2017. "Assessing business model relevance for business leaders in the construction industry," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 30(1), pages 58-79.
    • Handle: RePEc:ids:ijesbu:v:30:y:2017:i:1:p:58-79
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    Cited by:

    1. Best, Bernadette & Miller, Kristel & McAdam, Rodney & Moffett, Sandra, 2021. "Mission or margin? Using dynamic capabilities to manage tensions in social purpose organisations’ business model innovation," Journal of Business Research, Elsevier, vol. 125(C), pages 643-657.

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