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The contribution of the internet to the strategic positioning of small businesses in the tourism industry

Author

Listed:
  • Véronique Favre-Bonté
  • Sébastien Tran

Abstract

Small and medium-sized enterprises (SMEs) represent a significant share of firms in industrialised countries. However, little work is available concerning small businesses (SB) that have less than 50 employees (according to the majority of official definitions). ICT are considered a contributing factor in the renewal of competitiveness, in particular by reducing constraints that bear on SMEs. In this context, one can ask under what conditions the implementation of a website may change the strategic positioning of small accommodation businesses in the tourism sector.

Suggested Citation

  • Véronique Favre-Bonté & Sébastien Tran, 2015. "The contribution of the internet to the strategic positioning of small businesses in the tourism industry," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 25(3), pages 296-313.
    • Handle: RePEc:ids:ijesbu:v:25:y:2015:i:3:p:296-313
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    Cited by:

    1. Asthana, Shekhar, 2022. "Twenty-five years of SMEs in tourism and hospitality research: A bibliometric analysis," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 8(2), pages 35-47.

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