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Innovation and entrepreneurial activities of SMEs in Fiji

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  • Gurmeet Singh
  • Ashna Prasad

Abstract

Small businesses may benefit from innovations in terms of structure, supply or markets, as producers of complementary products or in serving specialist niches. In addition, small firms may enjoy comparative advantage in industries that serve smaller, fragmented markets, where consumers value variety and where manufacturing flexibility carries a premium. This research highlights the present status of small and medium enterprises (SMEs) in Fiji and attempts to identify the strategies that help enhancing their competitiveness through innovation. Results of this study reveal that there is positive relationship between customer orientation and entrepreneurial activity and the correlation results are significant in explaining the linear association. The interesting result of this research shows that entrepreneurial growth in Fiji is not dependent on technological innovation.

Suggested Citation

  • Gurmeet Singh & Ashna Prasad, 2014. "Innovation and entrepreneurial activities of SMEs in Fiji," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 22(2), pages 251-265.
    • Handle: RePEc:ids:ijesbu:v:22:y:2014:i:2:p:251-265
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