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Immigrant entrepreneurship: the role of relationship marketing in learning networks

Author

Listed:
  • Stefan Lagrosen
  • Linda Lind

Abstract

The purpose of this paper is to study the role of entrepreneurial learning networks in developing immigrant relationship marketing. The point of departure lies in the fields of relationship marketing and organisational learning. The paper is conceptual and based on a theoretical analysis of one of the major models of relationship marketing in relation to immigrant entrepreneurship and learning, based on theory and previous research. Some relationships that have important implications for immigrant entrepreneurship are identified. It is found that learning, particularly in the form of networks, play an important role in the development of them.

Suggested Citation

  • Stefan Lagrosen & Linda Lind, 2014. "Immigrant entrepreneurship: the role of relationship marketing in learning networks," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 21(3), pages 355-369.
    • Handle: RePEc:ids:ijesbu:v:21:y:2014:i:3:p:355-369
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