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Home-based entrepreneurs

Author

Listed:
  • Greg Wilson
  • Helen Mitchell

Abstract

Most entrepreneurs are confident in their ability, tend to be risk takers, and appear to have the vision that others fail to see. A growing number of these entrepreneurs are setting up and operating their enterprise business from their home premises. Who are these individuals, what motivated them to start up a home based business, and what challenges and problems do they face is the focus of this New Zealand study on home based entrepreneurs. For those who have a work ethic, are self-disciplined, and can separate work life from family life, being a home-based entrepreneur (HBE) can be an attractive alternative. A desire to be your own boss and the belief that "I can do it" as well as those who are "necessity entrepreneurs" are just a few of the factors that influence New Zealanders to establish themselves as home-based entrepreneurs. The signs are encouraging for New Zealand HBEs, as a majority are satisfied with both business performance and profits. But the reality is that operating a business venture from home is not easy and poses a variety of challenges as well as considerable discipline to keep the work-life balance on track.

Suggested Citation

  • Greg Wilson & Helen Mitchell, 2004. "Home-based entrepreneurs," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 1(3/4), pages 249-254.
    • Handle: RePEc:ids:ijesbu:v:1:y:2004:i:3/4:p:249-254
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