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Increasing entrepreneurial intention: effective entrepreneurship course characteristics

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  • Susan Mueller

Abstract

Ajzen's model of planned behaviour was used to measure the impact of specific entrepreneurship course characteristics on entrepreneurial intention. Course characteristics with a hypothesised positive influence on entrepreneurial intention were identified through literature research and an exploratory study. The hypotheses were tested with a quantitative study which was designed as an ex ante/ex post measurement. Course elements such as business planning activities, role models, student-oriented teaching and feedback processes are efficient components to increase entrepreneurial intention through its antecedents.

Suggested Citation

  • Susan Mueller, 2011. "Increasing entrepreneurial intention: effective entrepreneurship course characteristics," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 13(1), pages 55-74.
    • Handle: RePEc:ids:ijesbu:v:13:y:2011:i:1:p:55-74
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