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Structuring organisational capital development for a start-up business

Author

Listed:
  • Harry W.T. So
  • Walter W.C. Chung

Abstract

The need for extended enterprise has been with some businesses for many years, but it is becoming more of an important factor for more and more businesses. However, according to Edvinsson and Malone, the market value of a company depends on both the financial and intellectual capitals. Therefore only profit-creating company, which converts intellectual capital into value activities, can ensure long-term success. For a start-up company with the limitation of the tangible and intangible assets, it is hard for the company to be successful. However, this research examines the case of a start-up company and structures a model to create organisational capital that supports the start-up company in creating value towards extended enterprise development and drives the customer's attitude to change during the project from negative to positive over time.

Suggested Citation

  • Harry W.T. So & Walter W.C. Chung, 2007. "Structuring organisational capital development for a start-up business," International Journal of Enterprise Network Management, Inderscience Enterprises Ltd, vol. 1(3), pages 312-325.
    • Handle: RePEc:ids:ijenma:v:1:y:2007:i:3:p:312-325
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