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Applicability and assessment of adoption and diffusion models: review of the models of Bass, Milling and Maier, Rogers and Frambach and Schillewaert

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  • Jan Wirsam
  • Christina Muller

Abstract

In this paper, we review two models of innovation adoption and two models of diffusion: the adoption models of Rogers and Frambach and Schillewaert, the diffusion models of Bass and Milling and Maier. The assessment focuses on the practical relevance for prediction of diffusion courses and explanation of adoption behaviour. The models will be described, classified by attributes and assessed one by one. Later, they are examined for their applicability for different types of products and their capability for forecasting the course of diffusion. Conclusions are drawn from the discussion with a proposal for future research.

Suggested Citation

  • Jan Wirsam & Christina Muller, 2006. "Applicability and assessment of adoption and diffusion models: review of the models of Bass, Milling and Maier, Rogers and Frambach and Schillewaert," International Journal of Enterprise Network Management, Inderscience Enterprises Ltd, vol. 1(1), pages 62-78.
    • Handle: RePEc:ids:ijenma:v:1:y:2006:i:1:p:62-78
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