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Factors influencing the consumer intention to recommend the adoption of the near field communications: a partial least square-structural equation modelling approach

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  • Rishabh Shekhar
  • Tangala Venkateswarlu

Abstract

The study aims to investigate the factors influencing the consumer intention to recommend the adoption of the near field communications. Constructs, namely relative advantages, trust, hedonic motivations, personal innovativeness, customisations, and, are included in the technology acceptance model. The influence and role of relative advantages, trust, hedonic motivations, personal Innovativeness, customisations, and were investigated. The study's findings unveil that trust and perceived ease of use significantly influence perceived usefulness. Another interesting result of this study is that relative advantages, trust, hedonic motivations, personal Innovativeness, and customisation affect perceived ease of use. Theoretical, practical implications and future avenues are discussed.

Suggested Citation

  • Rishabh Shekhar & Tangala Venkateswarlu, 2024. "Factors influencing the consumer intention to recommend the adoption of the near field communications: a partial least square-structural equation modelling approach," International Journal of Enterprise Network Management, Inderscience Enterprises Ltd, vol. 15(3), pages 302-329.
    • Handle: RePEc:ids:ijenma:v:15:y:2024:i:3:p:302-329
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