IDEAS home Printed from https://ideas.repec.org/a/ids/ijenma/v12y2021i4p367-381.html
   My bibliography  Save this article

Investigation of green marketing practices of UAE hypermarkets

Author

Listed:
  • Shanmugan Joghee
  • Anil Roy Dubey
  • Sonia Singh

Abstract

The purpose of this investigation is to explain an empirical relationship between green principles and the firm's competitive advantage. The study is intended towards establishing an association among the constructs of green marketing constructs and firm competitive position. Green loyalty has been investigated as a mediating factor among this direct association of green principles. The data has been taken from prominent hypermarkets' customers in Dubai. This empirical research is quantitative and a cross-sectional study. The data has been collected by adopting a convenience sampling method and targeted respondents of the study were 343. The collected data were analysed by using SPSS and the mediating effect of green loyalty also been measured. The findings highlight the mediating stance of green loyalty among professionals that ultimately links towards their competitive advantage. The hypothesis testing shows a moderately significant association among the variables, showing a positively impact on the firm's competitiveness and promotion of green practices.

Suggested Citation

  • Shanmugan Joghee & Anil Roy Dubey & Sonia Singh, 2021. "Investigation of green marketing practices of UAE hypermarkets," International Journal of Enterprise Network Management, Inderscience Enterprises Ltd, vol. 12(4), pages 367-381.
    • Handle: RePEc:ids:ijenma:v:12:y:2021:i:4:p:367-381
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=119665
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijenma:v:12:y:2021:i:4:p:367-381. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=187 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.