To click or to buy over the counter drugs: exploring the behaviour of Slovenian customers
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- DOROKHOVA Liudmyla & PENTUS Kristian & KUUSIK Andres & DOROKHOV Oleksandr, 2023. "Comparison Of Pharmacy Websites: An Integrated Approach Based On Consumer Perception And Technical Parameters," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 18(1), pages 101-117, April.
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Keywords
browsing; buying; consumer behaviour; internet; online pharmacy; e-health literacy; e-marketing; logistic regression method; mobile applications; searching; social media; Slovenia.;All these keywords.
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