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Effects of entrepreneurial orientation on online retail performance

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  • Nils Magne Larsen
  • Tor Korneliussen

Abstract

The importance of entrepreneurial orientation on performance is widely recognised, but little is known about the relationships between the individual dimensions of entrepreneurial orientation and firm performance. The present paper investigates how the dimensions (innovativeness, proactiveness and risk taking) of entrepreneurial orientation vary and how they impact online retail performance. Survey data from retail firms were analysed using structural equation modelling. The findings suggest that the dimensions of EO vary independently and that they have opposing effects on firm performance. Proactiveness was found to have a statistical significant positive impact on performance, while the effects of innovativeness and risk taking were negative. The findings have managerial implications for online retailing.

Suggested Citation

  • Nils Magne Larsen & Tor Korneliussen, 2012. "Effects of entrepreneurial orientation on online retail performance," International Journal of Electronic Marketing and Retailing, Inderscience Enterprises Ltd, vol. 5(1), pages 77-93.
    • Handle: RePEc:ids:ijemre:v:5:y:2012:i:1:p:77-93
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    Citations

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    Cited by:

    1. W. A. D. S. Wijesekara & P. A. P. Samantha Kumara & T. S. L. W. Gunawardana, 2016. "Relationships between Market and Entrepreneurial Orientation and Organizational Performance: Empirical Evidence from Small and Medium Scale Garment Manufacturers in Sri Lanka," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 24(01), pages 37-53, March.
    2. Annuridya Rosyidta Pratiwi Octasylva & Lilik Noor Yuliati & Hartoyo Hartoyo & Agus W. Soehadi, 2022. "Innovativeness as the Key to MSMEs’ Performances," Sustainability, MDPI, vol. 14(11), pages 1-14, May.

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