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Small business clusters and their role in prioritising barriers to e-commerce adoption: a study of two approaches to cluster development

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  • Robert MacGregor
  • Lejla Vrazalic

Abstract

In the last decade there has been renewed interest in the role of clusters as tools for boosting regional competitiveness. This has been especially evident with the advent of e-commerce and initiatives by governments throughout the world encouraging the adoption and use of the technology. This paper investigates two approaches to cluster development and e-commerce adoption and their effect on the level of importance placed on barriers to e-commerce adoption by regional small businesses. The results show that not only does membership/non-membership of a cluster affect the perceived importance of barriers to e-commerce, but that the cluster approach itself also affects the priorities placed on e-commerce adoption barriers.

Suggested Citation

  • Robert MacGregor & Lejla Vrazalic, 2007. "Small business clusters and their role in prioritising barriers to e-commerce adoption: a study of two approaches to cluster development," International Journal of Electronic Marketing and Retailing, Inderscience Enterprises Ltd, vol. 1(3), pages 236-259.
    • Handle: RePEc:ids:ijemre:v:1:y:2007:i:3:p:236-259
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    Cited by:

    1. Matveeva, L. G. & Chernova, O. A., 2017. "Increasing territorial capitalization by incorporation of small enterprises into clusters," R-Economy, Ural Federal University, Graduate School of Economics and Management, vol. 3(2), pages 103-111.
    2. Marcia Mkansi, 2022. "E-business adoption costs and strategies for retail micro businesses," Electronic Commerce Research, Springer, vol. 22(4), pages 1153-1193, December.

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