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Online purchasing: the role of web experience factors

Author

Listed:
  • Noor Akma Mohd Salleh
  • Norbani Che Ha
  • Philip J. Kitchen
  • Amrul Asraf Mohd-Any

Abstract

This paper examines the effect of web experience factors such as usability, interactivity, trust and aesthetics derived from flow theory on purchasing intention. From 360 questionnaires distributed, 300 responses were gathered. Using logistic regression analysis, results indicate that usability, interactivity and trust are positively and significantly associated with purchasing intention whereas aesthetics is not. It seems that online retailers should adopt a targeted aesthetics approach in developing a web store depending on the type of merchandise and the markets approached. As such, retailers can lure new customers, retain existing ones and improve their attitudes toward web stores.

Suggested Citation

  • Noor Akma Mohd Salleh & Norbani Che Ha & Philip J. Kitchen & Amrul Asraf Mohd-Any, 2019. "Online purchasing: the role of web experience factors," International Journal of Electronic Marketing and Retailing, Inderscience Enterprises Ltd, vol. 10(3), pages 260-282.
    • Handle: RePEc:ids:ijemre:v:10:y:2019:i:3:p:260-282
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    Citations

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    Cited by:

    1. Havrda, Marek & Klocek, Adam, 2023. "Well-being impact assessment of artificial intelligence – A search for causality and proposal for an open platform for well-being impact assessment of AI systems," Evaluation and Program Planning, Elsevier, vol. 99(C).
    2. Kühn, Frauke & Lichters, Marcel & Krey, Nina, 2020. "The touchy issue of produce: Need for touch in online grocery retailing," Journal of Business Research, Elsevier, vol. 117(C), pages 244-255.
    3. Kim, Woojung & Wang, Xiaokun Cara, 2022. "The adoption of alternative delivery locations in New York City: Who and how far?," Transportation Research Part A: Policy and Practice, Elsevier, vol. 158(C), pages 127-140.

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