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Consumer adoption of internet banking in Nigeria

Author

Listed:
  • Ping Gao
  • Olayinka Owolabi

Abstract

Internet banking as a key component of e-finance has gained research attention. However, the research on developing countries is lacking. This paper investigates the factors that influence the consumer adoption of internet banking in Nigeria. The results show that the currently relevant factors determining the adoption of internet banking in Nigeria include the level of awareness or attention, the accessibility to computers and the internet, convenience, privacy, costs, and the availability of knowledge and support concerning internet banking. This paper argues that the banks should embark on initiatives that would drastically increase the level of consumer awareness of internet banking details, especially its benefits.

Suggested Citation

  • Ping Gao & Olayinka Owolabi, 2008. "Consumer adoption of internet banking in Nigeria," International Journal of Electronic Finance, Inderscience Enterprises Ltd, vol. 2(3), pages 284-299.
    • Handle: RePEc:ids:ijelfi:v:2:y:2008:i:3:p:284-299
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    Citations

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    Cited by:

    1. Aguidissou O C & Richard Shambare & Rugimbana R, 2018. "Individual Differences Versus Consumer Readiness Variables Predictive Power Over Internet Banking Adoption in South Africa," Journal of Economics and Behavioral Studies, AMH International, vol. 9(6), pages 26-38.
    2. Kitala Christian Malamsha, 2019. "Adoption Of Mobile Banking Services By Mobile Phone Owners In Moshi Municipality, Tanzania," Proceedings of Economics and Finance Conferences 8911512, International Institute of Social and Economic Sciences.
    3. Mohammed Sani Abdullahi & Bashir Mikail Usman & Fatima Binta Salisu & Yusuf Suleiman Muhammad, 2018. "Investigating the Effect of Convenience, Accessibility and Reliability on Customer Satisfaction in the Nigeria Banking Industry," Pakistan Journal of Humanities and Social Sciences, International Research Alliance for Sustainable Development (iRASD), vol. 6(3), pages :296-314, March.
    4. Ukoha, Igwe Ikenna & Henri-Ukoha, Ada & Ibeagwa, Okwudili & Essien, Ubong A. & Osuji, Maryann N., 2017. "Determinants Of Rural Farmers Preference For Cash-Less Transactions In Imo State," Review of Agricultural and Applied Economics (RAAE), Faculty of Economics and Management, Slovak Agricultural University in Nitra, vol. 20(1), April.

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