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Artificial intelligence in behavioural finance using a sophisticated decision-tree algorithm

Author

Listed:
  • Shirley Leo Pereira
  • Jainambu Gani Abbas
  • V. Mahalakshmi

Abstract

Financial market statistics have been an essential part of the national economy due to their capacity to represent the state of the economy. Due to economic impact, the market failed. This paper introduces an automatic classification approach that detects cyber-bullying without requiring a high-dimensional space. We designed a text classification engine that pre-processes tweets, filters out environmental noise and extraneous information, recovers the chosen features, and classifications without overfitting the data. Due to this limitation, we proposed a sophisticated decision-tree algorithm (SDTA) for analysing the behaviour of financial marketing strategies by employing the artificial intelligence (AI) technique. The Morgan Stanley Capital International (MSCI) World Index-based data is initially gathered. Furthermore, the data is pre-processed using the normalisation technique. Then SDTA is proposed for predicting the behaviour of financial marketing. Moreover, optimisation is employed by utilising the particle swarm optimisation technique (PSO). The proposed method was compared to assess system efficiency. For this goal, feature extraction with the networking model may be suggested.

Suggested Citation

  • Shirley Leo Pereira & Jainambu Gani Abbas & V. Mahalakshmi, 2025. "Artificial intelligence in behavioural finance using a sophisticated decision-tree algorithm," International Journal of Electronic Finance, Inderscience Enterprises Ltd, vol. 14(2), pages 180-193.
  • Handle: RePEc:ids:ijelfi:v:14:y:2025:i:2:p:180-193
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