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The role of mediator variable in digital payments: a structural equation model analysis

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  • A. Martina Franciska
  • Soosainathan Sahayaselvi

Abstract

The proliferation of technology and communication has resulted in increased digitalisation that includes digital payments. This study is aimed at unravelling the relationship between awareness of individuals about the digital payment system and customer satisfaction with digital payments. Two models were developed in this study. First model considers awareness → usage pattern → customer satisfaction. Second model considers usage pattern → customer satisfaction → perception of digital payments. These two alternative models were tested by collecting data from 507 respondents in southern India was analysed using the structural equation modelling. The results indicate that usage pattern acted as a mediator between awareness and satisfaction, and satisfaction acted as a mediator between usage pattern and consumers' perception of digital payments. The implications for theory and practice are discussed.

Suggested Citation

  • A. Martina Franciska & Soosainathan Sahayaselvi, 2024. "The role of mediator variable in digital payments: a structural equation model analysis," International Journal of Electronic Finance, Inderscience Enterprises Ltd, vol. 13(4), pages 440-452.
    • Handle: RePEc:ids:ijelfi:v:13:y:2024:i:4:p:440-452
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