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Influence of business ecosystem on business model innovation in mobile health applications

Author

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  • Ramon Davi de Souza Rodrigues

Abstract

The influence of business ecosystems on business model innovation has been subject to theoretical and empirical study. Nevertheless, the literature remains vague about this influence on mobile applications in healthcare. This inductive qualitative research sheds light on how the business ecosystem influences business model innovation in mobile health applications. The study's findings identify three aggregate dimensions that synthesise this interaction: informing about and introducing commercial opportunities and partnerships, advancing data structures and clinical data, and improving monetisation and creating new revenue streams. The findings highlight that the mobile health industry must think beyond traditional healthcare stakeholders and consider the business ecosystem's influence on the business model innovation process. The study's depiction of how the two concepts interact contributes to the literature on business model innovation and business ecosystem, and also offers a practical view of dimensions that result from this interaction in the mHealth industry.

Suggested Citation

  • Ramon Davi de Souza Rodrigues, 2024. "Influence of business ecosystem on business model innovation in mobile health applications," International Journal of Entrepreneurship and Innovation Management, Inderscience Enterprises Ltd, vol. 28(1/2), pages 48-67.
    • Handle: RePEc:ids:ijeima:v:28:y:2024:i:1/2:p:48-67
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