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The impact of market and entrepreneurial orientation on innovativeness: an empirical assessment

Author

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  • Carmen Camelo-Ordaz
  • Ana Perez-Luno
  • Elena Sousa-Ginel

Abstract

The purpose of this paper is to empirically demonstrate that choosing between markets or entrepreneurial orientations can have a direct influence on the provenance (internal or external) of the knowledge required for innovation and indirectly on the radicalness of this innovation and the innovative capability of organisations. With this aim, we unpack these orientations into the set of organisational factors that define them: risk taking, organisational design and factors that favour knowledge transfer and acquisition such as: R&D expenditures, collaborations agreements and knowledge transfer and integration mechanisms. The hypotheses about the impact of these factors on innovation radicalness and innovative capability are tested using a sample of firms belonging to high innovative sectors.

Suggested Citation

  • Carmen Camelo-Ordaz & Ana Perez-Luno & Elena Sousa-Ginel, 2009. "The impact of market and entrepreneurial orientation on innovativeness: an empirical assessment," International Journal of Entrepreneurship and Innovation Management, Inderscience Enterprises Ltd, vol. 10(3/4), pages 243-265.
    • Handle: RePEc:ids:ijeima:v:10:y:2009:i:3/4:p:243-265
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    Cited by:

    1. Ana Pérez-Luño & Jesus Cambra-Fierro, 2010. "Listen to the market: Do its complexity and signals make companies more innovative," Working Papers 10.04, Universidad Pablo de Olavide, Department of Business Administration.

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