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Analysis of the use of e-commerce in Baja California, Mexico: higher education students 2023

Author

Listed:
  • Juan Antonio Meza Fregoso
  • Nora del Carmen Osuna Millan
  • Rigoberto Negrete Urbano
  • Ricardo Fernando Rosales Cisneros
  • Héctor Luis González Díaz

Abstract

In order to analyse the use of Electronic Commerce by students of the Autonomous University of Baja California, a questionnaire was implemented to identify the personal characteristics of the respondents and whether they have made online purchases. From a sample of 1,741 students, it is concluded that 85% of students have made purchases, with females being the ones who buy the most, in addition to the pandemic being an important part for students to make purchases online, generally students who do not work. They are the ones who buy clothes online in addition to using their cell phone to make the online purchase since it allows them to review complete and detailed information about the product. Finally, students who have purchased in virtual stores recommend this service. Students who have not completed this procedure are students who distrust the service.

Suggested Citation

  • Juan Antonio Meza Fregoso & Nora del Carmen Osuna Millan & Rigoberto Negrete Urbano & Ricardo Fernando Rosales Cisneros & Héctor Luis González Díaz, 2025. "Analysis of the use of e-commerce in Baja California, Mexico: higher education students 2023," International Journal of Education Economics and Development, Inderscience Enterprises Ltd, vol. 16(1/2), pages 92-105.
    • Handle: RePEc:ids:ijeded:v:16:y:2025:i:1/2:p:92-105
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