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Micro-entrepreneurs today - results of a survey of owner-entrepreneurs regarding subjective success factors in German micro-enterprises

Author

Listed:
  • Reinhard Klöppel Jr.
  • Harald Stummer

Abstract

Micro-enterprises play a decisive role in Europe's economy. In Germany, almost 90% of all businesses - i.e., 3.2 million from a total of 3.6 million - are classified as this type of enterprise with a maximum of nine employees. Although SME research has generally increased during the last years, the majority of studies have involved the medium-sized enterprises and not the micro-enterprises. What comprises success and what are critical success factors for micro-enterprises? The present study examines 111 German micro-enterprises and determines self-reported critical success factors. Central factors were found to be work ethic and strong customer orientation; in addition, readiness to advertise and willingness to innovate. On the one hand, these conclusions can be seen as helpful approaches to for determining success for micro-entrepreneurs themselves being sustainably successful, on the other hand, it shall help to better understand microenterprises and necessary idiosyncrasy in management research.

Suggested Citation

  • Reinhard Klöppel Jr. & Harald Stummer, 2015. "Micro-entrepreneurs today - results of a survey of owner-entrepreneurs regarding subjective success factors in German micro-enterprises," International Journal of Economics and Business Research, Inderscience Enterprises Ltd, vol. 9(1), pages 37-53.
    • Handle: RePEc:ids:ijecbr:v:9:y:2015:i:1:p:37-53
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    Cited by:

    1. Harmon Chaniago, 2020. "The Effects of Entrepreneurial Personality to Competitiveness and Corporate Image: A Study on Chocolate Agent Entrepreneurs," International Review of Management and Marketing, Econjournals, vol. 10(2), pages 21-29.
    2. Prilepskiy, Ilya (Прилепский, Илья), 2017. "Factors of Exports Dynamics and Import Substitution after the Sharp Exchange Rate Depreciation [Факторы Динамики Экспорта И Импортозамещения После Резкого Ослабления Курса Национальной Валюты]," Ekonomicheskaya Politika / Economic Policy, Russian Presidential Academy of National Economy and Public Administration, vol. 3, pages 100-133, June.

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