IDEAS home Printed from https://ideas.repec.org/a/ids/ijecbr/v15y2018i1p52-71.html
   My bibliography  Save this article

FAHP-based to-do-list for eCommerce websites the case of SMEs in Abu Dhabi

Author

Listed:
  • Ahmad Ghandour

Abstract

The continued disappointment among SMEs for their online activities and the subsequent struggle in recognising benefits is a call for action to develop a checklist to guide owners/managers. Based on the web marketing mix, this paper responds to such requirement and develop a prioritised and most important to-do-list that can be used as a guideline for eCommerce website development. Further, the fuzzy analytic hierarchy process (FAHP) approach was used to rank and prioritise the list. The results show 22 items where 'setting a strategic goal' and 'making the website search friendly' made it to the top of the list. Surprisingly, mobile marketing came last on the list indicating that SMEs in UAE are not yet utilising the power of smartphones for eCommerce purposes.

Suggested Citation

  • Ahmad Ghandour, 2018. "FAHP-based to-do-list for eCommerce websites the case of SMEs in Abu Dhabi," International Journal of Economics and Business Research, Inderscience Enterprises Ltd, vol. 15(1), pages 52-71.
    • Handle: RePEc:ids:ijecbr:v:15:y:2018:i:1:p:52-71
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=88521
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijecbr:v:15:y:2018:i:1:p:52-71. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=310 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.