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E-business solutions in the mobile advertisement

Author

Listed:
  • Meiga Loho-Noya
  • June Wei
  • Charlotte A. Jones

Abstract

This paper aims at developing implementable e-business solutions to accelerate the adoption of information systems in the m-advertising industry. First, an e-business integrated customer chain model was developed for the m-advertising industry. A list of implementable e-business solutions was developed based on decomposition of this model. Then, the top 25 advertising companies were studied in terms of their implementation pattern of e-business solutions. Implementation on these solution items ranged from 16% to 66% for the top 25 companies. The findings on pattern analyses in the current research are beneficial to decision makers and managers in m-advertising companies. The study concludes that the implementable e-business solutions developed in this paper are crucial to accelerate the adoption of information technology for the m-advertising industry in the near future.

Suggested Citation

  • Meiga Loho-Noya & June Wei & Charlotte A. Jones, 2011. "E-business solutions in the mobile advertisement," International Journal of Business and Systems Research, Inderscience Enterprises Ltd, vol. 5(5), pages 475-493.
    • Handle: RePEc:ids:ijbsre:v:5:y:2011:i:5:p:475-493
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