IDEAS home Printed from https://ideas.repec.org/a/ids/ijbsre/v19y2025i2p203-220.html
   My bibliography  Save this article

Motivational factors driving franchise entrepreneurship: an empirical investigation

Author

Listed:
  • Nirosha Vijayakumaran
  • Bijay Prasad Kushwaha
  • Shivam Sakshi

Abstract

This paper investigates the determinants that lead entrepreneurs to choose franchise businesses over independent businesses in India. This study focused exclusively on intrinsic motivation and innovation to determine how these variables influence the entrepreneur's choice. Employing a descriptive research design, the paper collected data through structured questionnaires administered to franchisees and independent business owners. The results revealed that personal, social, and economic factors significantly influence Indians to choose franchising over independent businesses and that innovation does not significantly impact the decision, although intrinsic motivation does. Our findings lead to the conclusion that while franchising structured approach, support, and reduced risk for failure may restrict the extent of desired innovation relative to independent ventures, potential franchisees who cannot be evaluated by a franchisor based on their intrinsic motivation may consciously seek to convey this motivation to the franchisor by excelling in relatively more intrinsically motivating signals.

Suggested Citation

  • Nirosha Vijayakumaran & Bijay Prasad Kushwaha & Shivam Sakshi, 2025. "Motivational factors driving franchise entrepreneurship: an empirical investigation," International Journal of Business and Systems Research, Inderscience Enterprises Ltd, vol. 19(2), pages 203-220.
    • Handle: RePEc:ids:ijbsre:v:19:y:2025:i:2:p:203-220
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=145480
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbsre:v:19:y:2025:i:2:p:203-220. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=206 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.