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Improving the impact of innovation and technology centres on the performance of university-based start-ups

Author

Listed:
  • Marina Romanovich
  • Hossein Mohseni
  • Liudmila Romanovich

Abstract

The research determined the influence of innovation and technology centres on the effectiveness of university-based start-ups. What affects the productivity of implementing university start-ups' developments have been found. In the empirical part of the study, 140 start-ups were surveyed. The study's results identified the critical functions of innovation and technology centres and their relationship with university-based start-ups. Recommendations have been developed for improving university start-ups' movements, and a mechanism for their work has been proposed. Using cluster analysis procedures, their problems have been analysed, the primary role of marketing as an essential tool in the commercialisation process is identified, and recommendations on the need for marketing by companies at the early stages of development wishing to commercialise results are developed. The practical value of the research results lies in developing a conceptual marketing system as a unique approach for improving the activities of start-ups and the productivity of implementing the developments.

Suggested Citation

  • Marina Romanovich & Hossein Mohseni & Liudmila Romanovich, 2024. "Improving the impact of innovation and technology centres on the performance of university-based start-ups," International Journal of Business and Systems Research, Inderscience Enterprises Ltd, vol. 18(4), pages 378-400.
    • Handle: RePEc:ids:ijbsre:v:18:y:2024:i:4:p:378-400
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