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Alignment between product innovation and competitive priorities

Author

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  • Joaquin Alegre
  • Ricardo Chiva

Abstract

This paper deals with the alignment between competitive priorities and product innovation. The literature review carried out determined that product innovating companies should have specific competitive priorities in their manufacturing strategies. We propose that innovative companies follow a different set of competitive priorities compared to non-innovative companies because of the emphasis placed on flexibility and quality capabilities. In order to illustrate this proposition, we carried out two case studies in the Spanish ceramic tile industry. The first case study refers to a product innovator and the second to a non-product innovator.

Suggested Citation

  • Joaquin Alegre & Ricardo Chiva, 2004. "Alignment between product innovation and competitive priorities," International Journal of Business Performance Management, Inderscience Enterprises Ltd, vol. 6(3/4), pages 287-297.
    • Handle: RePEc:ids:ijbpma:v:6:y:2004:i:3/4:p:287-297
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    Cited by:

    1. Kim, Jikyoung & Kim, Wonjoon, 2022. "The intensity and diversity of R&D partner types and product development: Do product innovation types and industry sectors matter?," Technological Forecasting and Social Change, Elsevier, vol. 184(C).
    2. Jinhwan Kim & Hyeob Kim & HyukJun Kwon, 2020. "The Impact of Employees’ Perceptions of Strategic Alignment on Sustainability: An Empirical Investigation of Korean Firms," Sustainability, MDPI, vol. 12(10), pages 1-23, May.

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