Leveraging employee engagement: a proposed model and strategies

Employee engagement (EE) is an important aspect that needs emphasis, so as to maximise employees' performance and increase organisation's productivity and profitability in any circumstances including a crisis. In view of this, the present study adds to the body of knowledge on 'employee engagement' by establishing a theoretical framework for EE in the women-owned enterprises. This research work has established and validated a research model which explicitly reveals the contribution of the various dimension towards EE. This study is an empirical investigation of sample size of 411 respondents which were chosen from a population of employees of 70,434 women owned enterprises in Delhi, NCR region. The study posits that certain skill development techniques, coherent and reconcilable messages about changing cooperate strategies through proper channel of communication, counselling, mentoring, performance-based reward system can boost the morale and hence engagement of the employees. These initiatives will assist employees in developing a positive attitude towards organisational procedures and practices thereby ensuring wholehearted participation at the workplace. Ultimately, such interventions will revive a company's brand value, attract talent pool, and improve profitability.