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Access to international markets through joint venture

Author

Listed:
  • Tom Connor
  • Norman Ballentine

Abstract

This article considers the case of Hayward Tyler, a UK based manufacturer of engineered pumping equipment. The company was considering establishing a joint venture in Malaysia to produce equipment for the Asian market. This industry is primarily confined to the industrialised countries and little dispersion of manufacture has yet occurred to the developing economies. The article considers Hayward Tyler's approach to this project on a resource constrained basis and the issues and management steps identified from the company's research as fundamental to optimising the probability of a successful venture. The article concludes in the context of the economic crisis which afflicted the Asian region in 1998.

Suggested Citation

  • Tom Connor & Norman Ballentine, 1999. "Access to international markets through joint venture," International Journal of Business Performance Management, Inderscience Enterprises Ltd, vol. 1(4), pages 368-387.
    • Handle: RePEc:ids:ijbpma:v:1:y:1999:i:4:p:368-387
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