IDEAS home Printed from https://ideas.repec.org/a/ids/ijbisy/v5y2010i3p309-327.html
   My bibliography  Save this article

Developing a localisation indicator for chain hotel websites: a Greek case study

Author

Listed:
  • Dimitris Kanellopoulos
  • Fotis Lazarinis

Abstract

Web visitors differ across regional, linguistic and country boundaries and their requirements are strongly influenced by their local cultural perspective. The localisation of a website is the process of adapting it to a particular language, culture and desired local 'look and feel'. In this paper, we introduce an evaluation model (of information quality) for measuring the localisation of hotel websites. We developed this model on the basis of a conceptual framework consisting of four major hotel website dimensions: Power Distance (PD), Individualism/Collectivism (IC), Masculinity/Femininity (MF) and Uncertainty Avoidance (UA). Finally, we used this model to measure the localisation of 30 chain hotel websites operating in Greece. The findings of the study show significant differences in the localisation scores for all dimensions among the investigated websites. This research is of interest to hotel practitioners and researchers, as the findings provide what is believed to be a useful starting point for the development of further quantitative measurements for hotel website localisation.

Suggested Citation

  • Dimitris Kanellopoulos & Fotis Lazarinis, 2010. "Developing a localisation indicator for chain hotel websites: a Greek case study," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 5(3), pages 309-327.
    • Handle: RePEc:ids:ijbisy:v:5:y:2010:i:3:p:309-327
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=31932
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbisy:v:5:y:2010:i:3:p:309-327. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=172 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.