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Comparison shopping on the internet

Author

Listed:
  • Michael Klassen
  • Pola Gupta
  • Matthew P. Bunker

Abstract

Though comparison shopping is used widely by online shoppers, very little research exists about how comparison shoppers differ from those who are not involved in comparison shopping. A survey of 208 US consumers identified comparison shoppers, both on and off the web. A comparison using the t-test analysis revealed that comparison shoppers, in contrast to those who are not involved in comparison shopping, have a more positive attitude towards shopping on the web; consumers find it more economical and convenient and believe it to offer more bargains and better selection than traditional shopping. Comparison shoppers also possess a more positive attitude to comparison shopping on the web, seeing it as convenient and easy.

Suggested Citation

  • Michael Klassen & Pola Gupta & Matthew P. Bunker, 2009. "Comparison shopping on the internet," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 4(5), pages 564-580.
    • Handle: RePEc:ids:ijbisy:v:4:y:2009:i:5:p:564-580
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    Citations

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    Cited by:

    1. Klaus, Phil & Zaichkowsky, Judith Lynne, 2022. "The convenience of shopping via voice AI: Introducing AIDM," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    2. Khondaker Sazzadul Karim & Mohammad Ekramol Islam & Abdullah Mohammed Ibrahim & Shin-Hung Pan & Md. Mominur Rahman, 2023. "Online Marketing Trends and Purchasing Intent Advances in Customer Satisfaction through PLS-SEM and ANN Approach," Advances in Decision Sciences, Asia University, Taiwan, vol. 27(4), pages 24-54, December.
    3. Shubham Goswami & Shagufta Khan, 2015. "Impact of Consumer Decision-making Styles on Online Apparel Consumption in India," Vision, , vol. 19(4), pages 303-311, December.

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