IDEAS home Printed from https://ideas.repec.org/a/ids/ijbisy/v4y2009i4p403-418.html
   My bibliography  Save this article

Examining the relationship between information systems and marketing functions: the experience of a Middle East airline

Author

Listed:
  • Abdullah Basahel
  • Zahir Irani

Abstract

Connecting the Information Systems/Information Technology (IS/IT) strategy with business strategy has become a crucial issue. The level of integration between business strategies requires the explanation of interrelationships, in order to achieve business goals with the available resources and market conditions. This research is a holistic examination of the relationship between IS, business strategy and marketing in 'X' Airlines. Marketing is considered as a core activity. The research design involves the qualitative method. It covers the literature on IS integration, a case study approach to understand the 'how' and 'why' of using IS in X. The research discusses existing frameworks, both theoretical and practical, of strategic IS integration. The results show that there are relationships of the traditional kind as the back-office support of IS for business strategy and marketing within X Airlines.

Suggested Citation

  • Abdullah Basahel & Zahir Irani, 2009. "Examining the relationship between information systems and marketing functions: the experience of a Middle East airline," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 4(4), pages 403-418.
    • Handle: RePEc:ids:ijbisy:v:4:y:2009:i:4:p:403-418
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=24503
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbisy:v:4:y:2009:i:4:p:403-418. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=172 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.