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Design and implementation of a recommender system for smartphone preferences in Zambia

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  • Darius Bwalya
  • Douglas Kunda

Abstract

With countless brands, models and capabilities of mobile phones to choose from, the challenge is to have the automated ideal mix of factors or features and how these can be integrated in smartphone recommendation for easy decision making. Therefore, the main objective of the study was to design and implement a recommender web application based on the important feature or preferences that influence users when selecting a smartphone in Zambia. Design science research (DSR) methodology was adopted and in the problem awareness stage a survey was conducted to validate the factors identified in literature as to whether they are important in Zambian context. This was confirmed by the survey and over 60% of respondents recommended development of an application to assist users in smartphone selection. Consequently, a smartphone recommender system was developed using design science research methodology and the results are presented in this paper.

Suggested Citation

  • Darius Bwalya & Douglas Kunda, 2025. "Design and implementation of a recommender system for smartphone preferences in Zambia," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 48(3), pages 377-405.
    • Handle: RePEc:ids:ijbisy:v:48:y:2025:i:3:p:377-405
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