IDEAS home Printed from https://ideas.repec.org/a/ids/ijbisy/v48y2025i1p72-98.html
   My bibliography  Save this article

The contribution of data visualisation tools towards better customer relationship management

Author

Listed:
  • Bayan Rasheed Ghozlan
  • Emad A. Abu-Shanab

Abstract

Data is a valuable asset for businesses if it is visualised to enable decision-makers to gain insights that help them earn a competitive advantage or better market share. The visualisation process not only supports decision-makers but also scientists, journalists, and healthcare workers. Many visualisation software evolved to help general users and experts better present their data easily and attractively. In this study, we conducted a new comparison among six available tools based on specific criteria, and we tried to build a framework for the questions to be explored concerning customer relationship management (CRM), data visualisation (DV) activities, and how DV tools can contribute to building better CRM activities and processes. The studied tools have never been studied together and in the same context.

Suggested Citation

  • Bayan Rasheed Ghozlan & Emad A. Abu-Shanab, 2025. "The contribution of data visualisation tools towards better customer relationship management," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 48(1), pages 72-98.
    • Handle: RePEc:ids:ijbisy:v:48:y:2025:i:1:p:72-98
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=144076
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbisy:v:48:y:2025:i:1:p:72-98. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=172 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.