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The perception of telemedicine in Thailand: the attitude change during COVID-19 pandemic

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  • Sumate Permwonguswa

Abstract

Prior to 2019, telemedicine technology was not widely adopted in Thailand due to the infrastructure and the attitude of both healthcare providers and patients in Thailand. There was little awareness of the technology among Thai people. However, during the COVID-19 pandemic, telemedicine has been introduced to Thai people in many public and private hospitals to help reduce disease transmission. This initiative has also increased the awareness of telemedicine in Thai society. Therefore, this paper investigates the attitude change towards telemedicine in Thailand. The findings suggest that self-efficacy, trust, and intention to use telemedicine app increased significantly, and that risk perception has started to play a role after the pandemic. Several between-group comparisons were also conducted. The results and conclusions as well as the business implications are discussed.

Suggested Citation

  • Sumate Permwonguswa, 2024. "The perception of telemedicine in Thailand: the attitude change during COVID-19 pandemic," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 47(2), pages 272-294.
    • Handle: RePEc:ids:ijbisy:v:47:y:2024:i:2:p:272-294
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